Tuesday, 6 November 2007

Creative Critic

The Creative Life
I work in Malaysia, Singapore, Thailand and now Vietnam. I have met many different types of people in advertising. And one thing everyone has in common is a big ego, regardless of what department he or she is from.

When it comes to evaluating creative works, I can almost see a storm brewing in the meeting room. When comments are too harsh to be taken or when egos are badly hurt, things start falling apart and people start pointing fingers around.
I have met many creative critics in my advertising life. I almost have not met a great one. But I have occasionally met good ones who show me how to be better. Most of the times I was led astray into the hell of misguided creative tours.

I learn along the way I guess. But as a creative, we should always swallow our ego a little in order for our mind to grow wider. And yes, we can still ask stupid questions and we can still make mistakes.

After all, if we stop making mistakes, we stop learning.


Anonymous said...

I couldn't agree more on ego and advertising bullshit in the boardroom. For more than 10 years in advertising I have learned that the humblest is the wisest.

Only the fools are afraid of the big ego. For big ego never make people feel smaller, humility does.

And you are one of the humblest creative people I have ever met.

Rupert James said...


Totally relate.

Think you might also identify with this: http://thehumanwrycorporation.blogspot.com/2008/09/lost-in-translation.html

Good to 'see' you again.


(AKA Jim Brewer, ex-Lowe Bangkok)