Reincarnate your ideas!
I had this idea when I was on bed one midnight tossing around, not being able to fall asleep.
I scribbled it down on my pad quickly, a habit I have been practising since I worked. The concept of reincarnation somehow seemed to work well with the product. The next morning I played around with the idea a bit before deciding which execution I would pursue.
Personally I like Can-Pot-Car the best, followed by Glass-Lamp-Stained Glass and Toilet Paper-Encyclopedia-Money.
To be able to apply buddhism into advertising is something I have tried hard to.
The power of advertising is great. So a positive message really matters.
Print and Poster campaign for Recycle.